We've identified four potential platforms to better position our brand for the future - which of them should we go with?
We want to annually measure the strength of our brand - how can we do this in a way which allows us to put a dollar value on it?
What is the revenue uplift from bundling our services together at different discount levels? What features should we add or remove from each bundle?
What is the potential for a direct to customer online offer?
What is the incremental impact of a premium customer service offer for high value customers?
We want to highlight to potential new buyers how we treat loyal customers - which of these loyalty ideas is most likely to increase sales of our product?
We know that there are six main occasions people buy our product for - how does pricing and packaging needs differ across occasion?
We need to reduce our pack range. If we could only have 4 pack configurations, what should we offer? Is 4 the right number to meet the needs of different buying occasions?
Brand X want to launch a co-branded product with us - is this worth progressing? How should we divide the revenue generated?
Which pricing model and price point will maximise uptake and revenue for our new online service?
PRODUCT / SERVICE OFFERING
What is the optimal launch platform in terms of feature set and price for our new service and what revenue and profit levels can we expect to achieve?
We have over-capacity in production. Which of these factories should we close?
We have a range of promotional ideas for our brand portfolio - which will be most effective?
Is there enough variation in the buying triggers across the different buyer segments to warrant a differentiated comms strategy?