PRICING MODELS / PRICE OPTIMISATION
What is the best pricing model will maximise uptake and revenue for our new service?
Which price point will maximise profitability for our new model?
What is the optimal combination of price points we should offer to maximise take-up?
If we launch a new offer at $X, will it cannibalise our more premium offer?
Are promotions more effective if we maintain the RRP at a premium to competitors?
If we add the option of X to our service, will it increase uptake? Can we charge a premium?
Which part of the bundled service should we lead with - is it A or B?
What are the optimal sets of bundles to offer at various price points to maximise our revenue?
Which segment or segments are most attracted to our new features?
Who will buy our new product?
Is there enough variation in the buying triggers across different buyer segments to warrant a differentiated communications strategy?
Are there any synergies from partnering with XYZ to offer a bundled service?
Brand X want to launch a co-branded product with us - is this worth progressing?
If we outsource the manufacturing of X, does the cost saving outweigh any potential losses in revenue?
What is the sales impact of refreshing our branding?
We believe our customers want us to position our brand more strongly on X - what will the impact be?
Should we launch a sub-brand targeting millennials and how should we position it for maximum appeal?
What % of our sales can we attribute to having our brand on the product?
Which of these customer loyalty ideas is most likely to increase sales of our product?
Will a loyalty program which gives away airpoints every time a customer purchases drive uptake and reduce attrition?
If we support the launch of a new service with an influencer program, will it have a significant impact on adoption?
PRODUCT / SERVICE OFFERING
What service features are driving demand?
Will people pay an extra $X for this additional feature?
If we remove feature Y, which is very unprofitable, what will be the impact on revenue and share?
If we offer a mid-level service with key features missing, will it increase the uptake of our more premium offer?
What is the optimal launch offer for our new service and what revenue and profit levels can we expect to achieve?
What is the potential for a direct to customer online offer?
Should we be selling different products in channel X vs channel Y and if so, what if the optimal offer by channel?
What features are must haves for us to drive sales for a potential online offer?
What extra are customers willing to spend for our help line to be based in Australia?
What is the incremental impact of a premium customer service for high value customers?
What value do people place on having a single point of contact for their account?